Damiano Boiocchi had a past full of the most varied experiences, everything started by being a photographer. Perceptions, angles, images, captured with brilliant creativity for more than ten years of work around the world.

 

During this time he also dedicated himself to Graphic Design, showing a particular if not anomalous attitude to favor the extreme simplicity of shapes and characters.

 

In the first half of the Eighties, he entered the fashion sector, where he had already an opportunity to be noticed. This time he was under the guidance of Vasco Magnani, his great professional and lifetime teacher, to whom he feels still tied after such a long time. Thus began his climb, looking for points of sale where he can distribute the clothing lines of companies that represent its spirit.

 

In the nineties he decides to open his first Fashion Showroom, located in the center of Milan, and with extreme dedication he took care of this space, transforming it into a welcoming and warm environment for its customers.

Today the showrooms are three and, as then, his work, pure passion, and relationships with his customers are fundamental and based on our Italian cordiality.